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Design isn’t about the latest trend, the hippest look or the “in” colours. In its simplest terms design is finding a solution to a problem. However, unlike a high school Calculus class, design does not have the answer at the back of a book.
Each client requires a unique solution as every company has unique needs. Whether it be an ad campaign to boost slumping business sales, a logo design for a new café or website for a local rock band – they all require a individual custom approach.
Designers must consider all factors that influence their design creation and tailor it accordingly. The designer must take into consideration the project’s target audience as well as where and how it will be displayed. Also taking into account consistency with any other materials. It is only then that the designer is able to give the company an appropriate solution to their problem.
Your messaging is important and effectively reaching your target audience is key to your success. Whether it be through traditional print pieces, online advertising, social media campaigns or other means; McGuire Marketing & Design can help.