Blog

You don’t need to like your logo

Conventional wisdom will no doubt disagree with the headline you’ve just read before clicking through to this article. “Of course you need to like your logo!” you’re thinking. “Joe doesn’t ...
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How to plan your website

How to plan your website

20 or so years ago, when the Internet first exploded onto an unsuspecting public, most businesses put some sort of website online for people to look at. It was a ...
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I think I need a brochure?

Or what you should ask yourself before planning a new marketing piece. I’ve had countless discussions with clients about brochures they thought they needed. Many business owners think they need ...
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Don’t make your audience think

When I say don’t make your audience think, I’m not saying you shouldn’t challenge them. They’re very likely a smart and savvy audience. What I’m saying is you should make ...
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Why you need to ditch the ‘good enough’ attitude with your small business branding

Your brand sets expectations for your products and services and differentiates you from your competition. It’s the first thing a prospective customer sees. It starts with your logo, but it ...
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